We end our tour of Braddock's Library Street with this sign outside the former First Presbyterian Church of Braddock. Recently renovated, the church is now the Nyia Page Community Center, named after a two-year-old Braddock girl murdered by her father in 2007.
One interesting aspect of the community center's renovation is that it was partially funded by the Levi Strauss Company. Last year, the company began using Braddock residents and the Braddock name in an ad campaign called "Ready To Work" (I believe it was national, but have only seen the billboards here in Pittsburgh, so I'm not sure). As I didn't know the whole story, I'll admit that I thought this was a little silly and maybe more than a little exploitative. However, I was way off on this--Levi Strauss has given funds not only for the community center restoration, but also the Braddock community gardens. They seem to be making a real investment in the community, of which the ad campaign was only a part. (They'd win my business for life if they actually started making jeans in Braddock, but I'm not holding my breath.)
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1 comment:
This may be the reference you used, but in any event, it's a pretty complete summary of the Levi's - Braddock relationship and ad campaign, which is national:
http://www.fastcodesign.com/1662592/tk-creative-destinations-braddock-tktkt
AWG
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